THE BEAUTY SPOT: DryBy, Fitzrovia

It was love at first sight with DryBy, the indulgent new Blow Dry Bar and Nail Studio to land its beautiful self onto the streets of Fitzrovia. The space is effortlessly chic with marble tables, rose gold lamps, wooden floorboards and cosy chairs – an instragrammer’s dream and guaranteed to have you swooning at every angle.

Choose from one of five blow dries from the Lookbook: The London, The New York, The Rome, The Tokyo and The Rio, before letting the stylist work their magic transforming you into the goddess you really are. And if that wasn’t enough pampering for one day, make your way downstairs to have your fingers and toes given the luxury treatment. Our tip: go with a colour in mind otherwise you may never pick a shade from their endless choice.

Founding sister duo Krisztina and Anita believe that great hair and nails can really boost a woman’s confidence and after a trip to DryBy, we can confirm they’re 100% right. After one visit, you’ll wonder how you ever made it in the world without them.

74 Mortimer Street | W1W 7RZ